![]() You can still add meta keywords, but for the most popular search engines, it won’t do anything. However, once people realized that you could put any unrelated keyword in and get free traffic from topics your site had nothing to do with (hello “free porn” and “free mp3”), search engines removed support for the feature. In the past, they were used to tell search engines what topics a page covered, similar to how you tag a social media or blog post. In other words, they’ve been deprecated and are no longer in use. Meta keywords are a relic of an older internet. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. These include the title, description, and keywords. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. It may not directly affect SEO, but it will gain you more interested visitors, and higher CTR does give your rankings a boost. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one.Ī well-written meta description plays a big part in attracting and converting visitors. Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. I said “more control”, not “total control.” Google won’t always use your meta description, though. Writing your own meta descriptions ensures that you have more control over what people see. Search engines may automatically generate a snippet, but if that description doesn’t do a good job conveying what your content is about, people will ignore it and choose another website. We found that pages with a meta description had a 5.8% higher CTR compared to pages without a description.” “Writing unique meta descriptions for each page can increase your site’s organic CTR. Meta descriptions positively impact CTR (Image source: )Īccording to Backlinko, unique meta descriptions have a major impact on CTR: What made you pick a certain link? It was probably the title, the description, or both that convinced you. Think about the last time you Googled something. What meta descriptions do impact is click-through rate (CTR), or how many people decide to click on your site. It’s the keywords found naturally in your content that are important for SEO. ![]() Meta descriptions actually don’t have a direct effect on your SEO ranking, yet Google still advises to create unique ones for each page of your site. But you could be missing out on a chance to convince people to click on the link with a targeted snippet customized to earn conversions. If you don’t write your own meta description, Google will generate one for you by pulling content from the page. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords. Google’s crawlers are better than they once were. In this example, you can also see sitelinks: Example of sitelinks The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. Users see a page’s meta description below the title in the search results. That’s why a meta description is so important. You have to tell it using different elements such as sitemaps, schema markup, and meta tags, just to name a few. The info this gives them allows them to display it properly in search results, so you can be found when people search for relevant keywords.īut since this program is just, well, a program, it doesn’t automatically know what your site is about. Search engines like Google use a robot called a web crawler to index your site.
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